The things people actually ask before their first audit.
Traditional SEO earns you a place in Google's list of links. AEO and GEO are about being the actual answer AI assistants like ChatGPT and Gemini give when someone asks a question directly, instead of Google. They overlap, but they're not the same game, and doing well at one doesn't automatically mean you're doing well at the other.
Because AI assistants and Google don't pull from the same signals. A site can rank fine and still be invisible when an AI is asked directly, because of thin content, missing structured data, or no independent listings for the AI to cross-check against. It's a genuinely common gap, not a sign anything is wrong with your Google ranking.
You'll have a clear score and a list of exactly what's holding your site back. From there it's entirely your call: buy the fix and hand it to your own web person, have us implement it for you directly, or, if the site itself is the real problem, let us build you a new one.
Both. If a full rebuild makes more sense than patching an old site, we build clean, mobile-first websites designed the right way from day one, set up properly for AI visibility from the very first line of code.
No. We've tested this across guesthouses, restaurants, trades, retailers and professional services. If customers ever ask an AI assistant about businesses like yours, this applies to you.
We build the complete fix for your specific website and send it to you as a ready to use document. You hand it to whoever manages your site and ask them to copy and paste exactly what's in it. Once it's live, we re-run your score and show you the before and after.
Most of the time yes, someone with access to your website needs to paste in the changes. If that's not you, just contact us and we'll install it directly instead.
No problem. Just contact us and we'll find out what your site runs on and install it for you directly.
No. There's no ongoing cost unless you'd like us to keep checking in. If you want us to review your site every month and send small updates to your webmaster, or handle them ourselves, there's a small optional monthly fee for that. Most clients don't need it right away.
We re-run the exact same test we started with, asking ChatGPT and Gemini the same question, and show you the new score next to the old one. You can also just ask ChatGPT the question yourself.
It can take anywhere from a few days to a few weeks. AI systems don't update instantly, they refresh on their own schedule, not the moment your site changes.
You get your money back in full. If your webmaster ran into trouble installing something, we'll step in and finish it ourselves at no extra charge first, before it ever comes to a refund.
Either way works. If you have someone who manages your site, we'll send them everything ready to paste in. If not, ask us and we'll do it directly.
A complete, ready to install package built specifically for your website, plus a follow up score once it's live so you can see it actually worked.
No. Nothing about your design or visible content changes unless it needs to, for example fixing a genuine error. The fix works behind the scenes so AI systems can read your site properly.
That's fine, we check what platform you're on first and build the fix to match it. Some platforms need a slightly different approach, but it's always doable.
No. We never ask for or handle your login details. Everything is either handed to your own webmaster to install, or if you'd like us to do it directly, you stay logged in yourself while we work.
The fix itself is once off. AI systems and their rules do keep changing though, which is what the optional monthly check in covers for anyone who wants to stay ahead of it.
Yes. The audit and fix both work for any business, anywhere, we just run the live test using the AI assistants and language relevant to your market.
It's genuinely free. You only pay if you decide to buy the fix afterward.
AEO stands for Answer Engine Optimization. It's about making sure AI tools like ChatGPT can find clear answers on your site when someone asks about your kind of business.
GEO stands for Generative Engine Optimization. It's very close to AEO, just a slightly newer term for the same general idea, helping AI generated answers include and recommend you.
Honestly, not much in practice. Think of them as two names for the same goal, showing up correctly when someone asks an AI assistant about your kind of business.
SEO was built for Google, which gives people a list of links to click. AI tools like ChatGPT and Gemini don't give a list, they give one direct answer. A site can be great at SEO and still be invisible to AI, because AI is looking for different things than Google ever asked for.
It's us actually asking ChatGPT and Gemini live, in real time, whether they recommend your business, and checking your website for the specific things AI systems look for before they'll mention you.
We type the exact question a real customer would ask, live, into both ChatGPT and Gemini, and read the real answer. Nothing is guessed or assumed.
Usually because their site gives AI something clear to work with, like plain facts and real answers to common questions, and yours doesn't yet. It's rarely about them being a better business, just a more AI readable website.
This happens more often than people expect. Part of every audit is checking for exactly this, and the fix includes making sure AI has clear, correct facts to pull from instead of guessing.
Alongside it. Keep doing normal SEO for Google, AEO and GEO are simply the same idea applied to AI assistants instead.
A good looking website and an AI readable website are two different things. AI doesn't care how nice your site looks, it cares whether it can quickly find plain facts and answers. Plenty of beautiful, professional sites are still completely invisible to AI today.
Eventually yes, since AI systems keep changing. Most clients come back for a check in every few months, or use the optional monthly plan mentioned above so they don't have to think about it.
Send us your website. We'll test it live against ChatGPT and Gemini and send back your score, no cost, no catch.
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